MODERN GRECIA: "hotels today make you feel like you're living in the previous century. that's the last thing i want to do" says hotel semiramis designer, karim rashid. if you are unaware of rashid, he is a leading industrial engineer of our time. after introducing his first successful project, "the garbo", a plastic bin which has sold over three million pieces, rashid has went onto add modern simplicity to practically all items: mouse pads, soap dishes, kettles, vases, lamps, and coffee cups. the semiramis hotel, based in kifissia, athens, is a reflection of this. the 52-room hotel is nestled in a trendy suburb encircled by cafes, boutiques, and high-end restaurants. guests will immerse themselves into a product of 21st century chic while observing the hotels modern art collection. rashid's refusal to accept day-to-day environments is apparent... there is always room for design.
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